Case Studies

Real Businesses. Real Rankings.
Real Revenue.

We measure success in leads and revenue, not just impressions. Here's what that looks like in practice.

Plumbing
Los Angeles, CA
30 days

The Challenge

A 6-year-old plumbing business had zero organic presence. They were burning $2,000/month on Google Ads with a 2.1% conversion rate — getting a handful of low-quality leads while competitors dominated the organic results for every high-intent keyword in their service area.

The Solution

  • Complete technical SEO overhaul of an outdated WordPress site
  • New service pages for 8 core plumbing services, each targeting a buyer-intent keyword cluster
  • Google Business Profile fully rebuilt — categories, photos, posts, Q&A, review strategy
  • Local citation cleanup across 40+ directories
  • Strategic link building targeting LA plumbing and home services verticals

"Rule Your City didn't just rank my website — they changed how my business operates. I went from chasing leads to turning them away. Peter's CPA background shows. ROI is tracked, not guessed."

Mike T. Plumbing Business Owner · Los Angeles, CA

The Results

14 Keywords Ranked #1
+340% Organic Traffic
-60% Ad Spend
#1 Map Pack Ranking

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No contracts. Results-first approach.

Dental Practice
Chicago, IL
60 days

The Challenge

A dental practice was getting under 200 GBP profile views per month while competitors owned the Map Pack for terms like "dentist near me Chicago" and "cosmetic dentist Chicago." New patient flow was 100% referral-dependent — entirely at the mercy of word of mouth.

The Solution

  • Full Google Business Profile audit and rebuild — categories, services, attributes optimised
  • Keyword-rich business description targeting high-value treatment terms
  • Systematic review generation campaign — 24 new 5-star reviews in 8 weeks
  • Weekly GBP posts with location-specific keywords
  • On-page SEO for all service pages — cosmetic, general, emergency dentistry
  • Location pages targeting 6 Chicago neighbourhoods

"The ROI on their SEO is insane. I pay less per month than I was spending on one day of Google Ads — and I get consistent, qualified new patients. I wish I'd found them sooner."

Sarah R. Dental Practice Owner · Chicago, IL

The Results

+340% GBP Views
18 New Patient Enquiries in Month 1
#1 Map Pack for Target Keywords
24 New 5-Star Reviews

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No contracts. Results-first approach.

Roofing
Houston, TX
First Month

The Challenge

A roofing contractor had been in business for 11 years but built the entire company on referrals. Zero online presence. No website worth mentioning. When referrals slowed, so did revenue — leaving them with no consistent lead pipeline during off-seasons.

The Solution

  • New SEO-optimised website targeting Houston roofing keywords
  • Emergency roofing and storm damage pages for high-value, time-sensitive searches
  • Google Business Profile setup and optimisation from scratch
  • Local SEO targeting Houston's highest-density neighbourhoods
  • Content strategy targeting seasonal and storm-damage search patterns
  • Review generation system starting from zero

"Peter's background as a CPA shows. He talks about SEO in terms of revenue and ROI, not vanity metrics. I now have consistent leads every week. SEO transformed how my business operates."

David J. Roofing Contractor · Houston, TX

The Results

28 New Leads in Month 1
9 Keywords in Top 3
-73% Cost Per Lead vs Ads
11 Days to First Lead

Want results like these for your business?

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No contracts. Results-first approach.

Your Business Could Be the Next Case Study

These results didn't happen by accident. They happened because we built a specific strategy for a specific market. The same approach is available to you.

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